Loading…
How far does this line, by itself, tell a designer what to make?
Reading rules (30 seconds)
You see one line of text taken from an advertisement, describing a design trait. Judge only the words shown. Assume no context the text does not state.
Concrete value = a specific setting a designer could apply without choosing among alternatives: a named colour, a typeface class, a stated ratio, a named layout, or an explicit contrast between two stated options.
Applicability condition = when the instruction applies (a format, funnel stage, placement or audience), and it must govern the same property and value the text names.
If the text gives more than one instruction, rate the single most complete one. Go with your first reading. There is no "unsure" level on purpose.
You only ever see your own queue. Nobody's answers are shown to anyone else until the whole set is sealed.